![]() The idea is that if you're composing an email on an iPhone when you reach your desk or flip open your Macbook, you can finish it off there.Īpple's iCloud has trailed its competitors in many ways, but the company is getting aggressive again unveiling lower price points for data tiers and incorporating iCloud Drive into Finder. Indeed, Apple is leveraging its hardware muscle with Yosemite, including features that send SMS/MMS messages to all your Apple devices, allowing a Mac to make and take phone calls - which brings up the interesting visual of holding an iMac up to your ear, and I'm certain the meme makers are already busy on that one - as well as "continuity", software that allows - in theory - users to shift work between iOS and OS X devices seamlessly. That's long been tipped as a move Apple could make, and what it means at first glance is that you'll get a lot more visual and feature synchronicity between iOS and OS X platforms. The next version of OS X will be dubbed " Yosemite" and is most striking in the way that it melds the design language of iOS with OS X. Instead it concentrated heavily on its two core operating systems, OS X and iOS, and revealed details about the features we'd see in the next versions of both systems. As always, if you believed everything you read from the Apple rumour mill, you were likely to go mad.Īpple didn't do that. Prior to WWDC, rumours ran wild, speculating on everything from the iPhone 6 to health bracelets to iWatches to new iMacs, and everything else in-between. The software that Apple supplies sells the hardware, and the hardware keeps it rolling in cold, hard cash.Īs such, you might expect any major announcement to feature hardware, because that's where the money is. It has been ever since it was formed back in 1976, selling Apple II computer systems, but this was reaffirmed last year when it made future releases of OS X free, starting with Mavericks. Overnight, Apple presented a keynote address at its Worldwide Developer's Conference that was heavy on the software, and all-but-absent on the hardware-revelations side.Īpple is a hardware company.
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